Hi, I'm Alexandra

Designer of digital experiences

Intuitive, end-to-end design is my thing. I distill complex problems into simple experiences that make work feel effortless.

August 2025

3D Dark Mode Icon

August 2025

OKLCH Color Tool

August 2025

OKLCH Color Tool

React Metal Button 01

July 2025

Selected Work

Tekton Support

Tekton Support

Customer Service

Customer Service

Tekton Support is an internal customer service software that helps the support team to field questions and ship warranties quickly and efficiently.

Research-Powered e-Commerce Sales

Research-Powered e-Commerce Sales

These research-backed content and design updates contributed to a 53% increase in orders compared to the prior December.

Oulet product page UI design including explainer copy about what the Outlet section is.

Designing from Order to Inbox

Designing from Order to Inbox

I'm often foraging for ways to create the smoothest flow from order to inbox. These designs include some recent transactional email concept work.

Email designs for welcome, abandoned cart, order confirmed, and order delivered.

About

Hi, I’m Alexandra — a designer at Tekton Hand Tools. I’m a voracious reader, animal lover, and coffee drinker.

I've been leading designs at Tekton for 4 years, helping teams uncover employee and end-user pain points, transforming ideas into archives of research, campaigns, and shipped products.