No-nonsense, end-to-end e-commerce experience design. D2C, B2B, orders, payments, point of sale, customer support, and fulfillment pack & prep.

No-nonsense, end-to-end e-commerce experience design.
D2C, B2B, orders, payments, point of sale, customer support, and fulfillment pack & prep.

work

work

work

Crafting a responsive, streamlined customer support experience

Crafting a responsive, streamlined customer support experience

Customer support agents persist in an often thankless job, spending their days resolving other people's challenges. This project pays it forward by centering Tekton Hand Tool's support team and website needs.

I led the research and design of a new customer support interface, getting to the heart of providing the best information for quick case resolutions.

We expect the new opportunities for communication and the digestible, responsive layout will increase productivity.

Customer support agents persist in an often thankless job, spending their days resolving other people's challenges. This project pays it forward by centering Tekton Hand Tools' support team and website needs.

I led the research and design of a new customer support interface, getting to the heart of providing the best information for quick case resolutions.

We expect the new opportunities for communication and the digestible, responsive layout will increase productivity.

Boosting orders through voice-of-customer-powered design and copywriting

Boosting orders through voice-of-customer-powered design and copywriting

Customers were disappointed in Tekton Outlet's perceived product quality, warranty policy, and value. I led voice-of-customer research to make their concerns salient.

After crafting copy to address misconceptions and cleaning up the product page UI, my updates contributed to a 47% increase in orders during November and December 2024 compared to the same period in 2023.

COMING SOON

COMING SOON

Oulet product page UI design including explainer copy about what the Outlet section is.

Designing from order to inbox

Designing from order to inbox

I'm often foraging for ways to create the smoothest flow from order to inbox. These designs include some recent transactional email concept work.

Email designs for welcome, abandoned cart, order confirmed, and order delivered.

strategy

strategy

strategy

My work is a practice in active listening and experimentation.

I’m forever learning, believing any of life’s inputs — from a walk downtown to a new book — can inform better designs, great copy, and sound strategy.

My work is a practice in active listening and experimentation.

I’m forever learning, believing any of life’s inputs — from a walk downtown to a new book — can inform better designs, great copy, and sound strategy.

My work is a practice in active listening and experimentation.

I’m forever learning, believing any of life’s inputs — from a walk downtown to a new book — can inform better designs, great copy, and sound strategy.

Research to rally the troops

I craft research to generate a common understanding among teams. Before designing, I often frame problems through interviews, observations, and competitive analysis.

Great input leads to great outputs

I welcome the whole team to the design process, from stakeholders to developers. This collaborative approach refines the end result into something the entire team feels invested in.

Learn, update, and repeat

Prototypes are a designer's greatest weapon. I seek feedback early and often to transform low-fidelity designs into functioning, perfected products.

About

About

Hi, I’m Alexandra — a would-have-been software developer who took a left turn into designing user interfaces instead of debugging them. I’m a voracious reader, animal lover, and coffee drinker.

I have over 3 years of experience leading designs at Tekton, helping teams uncover employee and end-user pain points, transforming ideas into archives of research, campaigns, and shipped products.